Bridges the gap between creative vision and commercial success owning product strategy from ideation and development through assortment planning, SKU optimization, and final hand-off to the Marketing team.

Balanced creativity with business objectives, deliver consumer-right product assortments, and drive overall brand growth through data-informed decision making and strategic planning.

Led the development of seasonal product assortments, ensuring alignment with brand identity, consumer trends, and company-wide financial goals.

Partnered with the Director of Planning to build detailed seasonal line plans and SKU strategies by delivery window, ensuring optimal depth and breadth across styles, categories, and channels

Collaborated closely with key cross-functional teams including Design, Production, Wholesale, Site Merchandising, and Marketing to ensure seasonal strategies are executed with excellence and in accordance with the product development calendar

Conducted in-depth competitive market and trend analysis, incorporating insights into the product creation process to inform style, pricing, and SKU mix.

Monitored and evaluated in-season performance to identify risks, chase opportunities, and make informed recommendations for future line adjustments and strategy shifts.

Actively identified and defined core items, fashion trends, and emerging customer needs to drive product innovation and sustained category growth.

Built and maintained assortment tools, visual line sheets, and sales performance trackers to support cross-functional visibility and strategic decision making.

Partnered with the Production team to ensure alignment on costing, MOQ constraints, and margin targets, while maintaining speed-to-market efficiency.

Serve as a product expert and brand advocate, effectively presenting seasonal assortments and strategy to both internal stakeholders and external partners.